This is likely going to be the first part of a few articles as I venture into the endless beer culture of Bavaria. I have been a fortunate Canadian living in Ottawa for the most part of my legal drinking days and a part of me was reluctant to leave the expanding craft beer scene behind and move to Munich. What we have in Canada is nowhere near the boom that is happening in the United States but it is much closer than the baby steps taken by a handful of Germans who want to stay in the beer game. After all, if they want to keep their title they must find a way to merge culture and craft in order to compete with the new wave of expanding micro breweries worldwide.
This is an interesting point in time where the German brewers want to have the Reinheitsgebot inscribed in of the UNESCO's World Heritage list and also where other brewers are trying to get away from the traditional brewing methods and break through the conservative German palate with new flavors and ingredients that are being shamed by the purists.
Why would one dare brew some American Pale Ale when we have perfectly good Helles? Who needs a Belgian Wit when we have our Weissbier? Porters and stouts are nothing compared to our Dopplebock. The simple answer is variety.
That simple answer leads to the first problem craft brewers will encounter, the customer.
A good read: